Co-Registration Program

Frequently Asked Questions

Opt-in quality, pricing, compliance, billing, onboarding, campaign performance, and delivery.

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Opt-In Quality & Audience Pricing & Commitment Campaign & Offers Delivery & Dashboard Compliance Billing & Credits Conversions & Results Getting Started
Opt-In Quality & Audience
What is a verified opt-in — and what isn't included?

A verified opt-in is a real person who actively chose your offer after subscribing to the Ecommerce Coffee Break newsletter. When a new subscriber clicks your offer on our co-registration page, we capture their email address with their explicit consent and record the opt-in in real time.

Good to know: your cost per opt-in is tied to that click on our page — the moment a subscriber chooses your offer. What happens next (opening your resource, booking a call, making a purchase) is a separate step that lives entirely on your own landing page, and it's outside what we're able to track. Think of it as paying for a warm, opted-in introduction — not a booked call or a sale.

What you receive:

  • The email address of a seller who saw your specific offer and actively clicked to claim it
  • A confirmation email automatically sent to that subscriber, with a direct link to your landing page
  • Signup timestamp and source information
  • When a subscriber chooses to share it: their name, role, store URL, and the ecommerce platform(s) they sell on. Optional, and always included at no extra cost. A store URL means you can check fit for yourself before you even reach out.

What is not included:

  • Conversions on your landing page — we cannot track whether a subscriber downloaded your resource, booked a call, or made a purchase.
  • Guaranteed engagement or response rates — opt-ins are warm and high-intent, but your landing page and follow-up determine conversion from there.
EcomAudience is not a revenue-share, affiliate, or commission-based program.
What audience will see my offer?

Your offer is shown to new Ecommerce Coffee Break subscribers:

  • Shopify merchants
  • Amazon sellers
  • DTC brand founders
  • Ecommerce operators & managers
  • Marketing leaders
  • Online business owners
Where does the traffic come from?

Subscribers join Ecommerce Coffee Break through organic traffic, referrals, partnerships, search engines, and paid acquisition campaigns.

Why do some opt-ins use personal email addresses?

Many subscribers join newsletters using personal email addresses instead of company domains — founders often use personal inboxes for newsletters, and some prefer not to share work email addresses. This isn't a sign of a weak opt-in. It's simply how most people subscribe, especially small business owners who don't have a separate work inbox.

If anything, it works in your favor — you're reaching the email address they actually check, not a corporate inbox that goes cold the moment they change jobs or companies.

How do I know my opt-ins are real people, not bots?

Every opt-in requires someone to actively click your offer and submit their email on our page. There's no passive list-building, scraping, or bulk import involved. We also automatically deduplicate every list, so you're never charged twice for the same person.

If you ever suspect bot or fraudulent activity in your opt-ins, let us know. We'll personally look into the specific records, including IP addresses and signup timing, and refund anything that checks out as fake.

How is this different from buying a lead list?

Lead lists contain contacts who may never have heard of your company. EcomAudience delivers sellers who actively selected your specific offer and chose to learn more about it.

Why not just run my own Google or Meta ads?

You can — and for some businesses, ads are the right channel too. But a fully-loaded B2B lead from Google or Meta typically costs $63–$142+ once agency fees are counted, and every click is cold: the person has never heard of you and may never engage. At $4 per verified opt-in — a real email address — EcomAudience costs a fraction of that, with no ad account, no creative, no audience research, and no agency retainer required — and the person is already warm, since they actively chose your offer.

What should I check before trusting any co-registration or newsletter ad quote?

A few things worth verifying with any publisher, including us: is the open rate stated transparently, or just list size (a 2M list at 15% open delivers worse reach than 500K at 40%)? Are you shown unique clicks, or just "total clicks," which can be inflated by repeat engagement? Is pricing fixed and published, or auction-based and subject to surge pricing? We deduplicate every opt-in automatically and bill only for unique addresses, and our $4 rate never changes based on demand.

What types of companies typically advertise?
  • MarTech & SaaS platforms
  • App developers (Shopify and others)
  • Agencies (ecommerce, development, paid traffic, SEO)
  • Fulfillment & shipping providers
  • Outsourcing, support & BPO providers
  • Accounting & bookkeeping services
Pricing & Commitment
How much does it cost?

You'll get $50 in Opt-in Credits added to your first top-up as a New Partner Welcome Bonus.

$4.00
per verified opt-in — the email address of someone who chose your offer
No setup fee · No monthly placement fee · No hidden costs · No long-term contract

You only pay for verified opt-ins delivered.

What is the minimum budget to get started?

Just $100 to get started — we'll add $50 in Opt-in Credits to your first top-up as a New Partner Welcome Bonus. Every top-up after that has the same $100 minimum.

At current subscriber growth (1,500–2,000 new subscribers/month, 20–30% offer uptake), partners funding a full monthly budget typically see 150–200 new verified opt-ins per month, and most start seeing them within 24 hours of going live. To keep your campaign delivering consistently all month, we recommend $1,000–$1,300/month.

Is there a minimum commitment?

No — the program runs on a prepaid Opt-in Credits system. You can pause or cancel your campaign at any time from your dashboard, with no notice period required. Credits you've already purchased are non-refundable.

Is anything else included in the price?

Yes — your first top-up comes with a New Partner Welcome Bonus: we add $50 in Opt-in Credits to it automatically, no extra steps.

Campaign & Offers
How many opt-ins can I expect per month?

As a benchmark, partners can typically expect ~120–150 opt-ins per week at current subscriber growth and average offer uptake. Actual volume depends largely on offer quality and how compelling your headline/description are — offers with a clear, specific benefit (a free guide, trial, checklist, or discount) consistently outperform generic offers. We do not guarantee volume.

What kind of offer converts best — should I ask for a call?

Lead with something a subscriber can get in seconds: a guide, a checklist, a free trial, or a discount. These consistently outperform a "book a call" or "request a consultation" CTA as a first offer — someone who just discovered you isn't ready for that big an ask yet.

A call or audit can still work well — just save it for a follow-up email once they already know who you are, not the very first touch.

What types of offers are prohibited?
  • Multi-level marketing (MLM)
  • Pyramid schemes
  • Cryptocurrency offers
  • Speculative investments
  • Gambling services
  • Adult content
  • Unsubstantiated health/income claims
Is my offer reviewed before launch?

Yes. All offers are reviewed and approved before publication to ensure relevance to our audience and compliance with program policies.

Can I change my offer copy after going live?

Yes. Update your headline, description, and landing page URL anytime from your partner dashboard. Changes don't pause your campaign.

Can I pause my campaign?

Yes — automatically if your Opt-in Credits balance reaches $0 (top up to reactivate instantly), or manually anytime from your dashboard.

Delivery & Dashboard
What happens after a subscriber opts into my offer?
  • Their email is recorded as a verified opt-in.
  • A link to your landing page is delivered to their inbox immediately.
  • A Preview link on the co-reg page lets them visit your landing page immediately.
  • Their details are added to your dashboard, plus your CSV export on a daily or weekly schedule.
  • Didn't click right away? Our automated reminder sequence follows up with several more touchpoints for your offer — at no extra cost to you.
Do I need a developer or technical integration?

No. You provide a URL — we handle all tracking, delivery, and reporting.

Do I get access to a dashboard?

Yes. Download opt-ins, monitor performance, update offer details, manage budget, top up Opt-in Credits, reactivate a paused campaign, and review weekly rankings.

Compliance & Opt-In Usage
Is there GDPR / CAN-SPAM compliance built in?

Yes. Every opt-in is collected with explicit consent language at the point of sign-up. Partners remain responsible for complying with GDPR, CAN-SPAM, CCPA, and other applicable regulations, including providing unsubscribe options in future communications.

Can I use the opt-ins for other offers?

No. Opt-ins may only be used in connection with the offer they originally selected.

Why don't you collect phone numbers through co-registration?

We deliberately keep co-registration opt-ins to a verified email address, plus whatever a subscriber optionally chooses to share afterward. Phone numbers fall under a much stricter set of rules, including the Telephone Consumer Protection Act (TCPA) and the FTC's Telemarketing Sales Rule (TSR), which require specific prior written consent before a business can call or text someone for marketing purposes. Collecting phone numbers through co-registration would put both you and us at legal risk if that consent isn't documented exactly right. Staying with email keeps every co-registration opt-in simple, compliant, and low-risk for everyone involved.

Billing & Credits
How does billing work?

The program runs on a prepaid Opt-in Credits system — top up via Stripe, each verified opt-in deducts $4.00 in real time. No invoices, no billing cycles.

If your balance reaches $0, your campaign pauses automatically. Top up from your dashboard to resume instantly.

Will I be charged for duplicate email addresses?

No. All opt-ins are automatically deduplicated — the $4.00 deduction only applies once per unique email address.

What happens if I receive a bounced email address?

You're refunded for it — flag it to us and we'll remove the address and refund the $4.00 credit to your balance.

Conversions & Results
Do you guarantee conversions or sales?

No. We deliver verified opt-in email addresses. We do not guarantee meetings, sales, trials, downloads, revenue, or conversion rates on your landing page or follow-up sequence.

When should I expect opt-ins to convert into customers?

B2B buying decisions take time. We strongly recommend nurturing every opt-in through a structured email sequence — the most successful partners consistently educate, follow up, and stay in touch over time.

What's the most common reason opt-ins don't convert?

By far the most common cause we see is a landing page that doesn't match the offer, or a homepage sent in place of a page built around what the subscriber actually signed up for. A subscriber who opted in for a specific guide, trial, or discount and then lands somewhere generic will bounce, even though the opt-in itself was completely real. The partners who convert best send that click to a page that delivers exactly what was promised, in one clear step, then follow up over the days that follow instead of relying on a single email.

Getting Started
How quickly can my campaign go live?

Most offers are reviewed within 1 business day. Once approved, top up to go live — we add $50 in Opt-in Credits to your first top-up as a New Partner Welcome Bonus, and most partners start seeing opt-ins within 24 hours of funding.

How do I get started?

Create your account and submit your offer for review. Once approved, top up to activate your listing — we add $50 in Opt-in Credits to your first top-up as a New Partner Welcome Bonus.

Fill Your Sales Pipeline with Online Sellers

Your next clients are already on our list.

Top up to go live — get $50 in Opt-in Credits on your first top-up. Full access to all features.

🛡️ No Risk Guarantee: No software to install, no long-term contracts, cancel anytime. Every opt-in is verified — if one's a duplicate, invalid, or bounces, you're refunded.

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